Our Brand Guidelines

Here's all you need to know about using and applying the Plesk Brand

The strength of our Brand relies on the consistent and appropriate use of our Brand Assets – Logos, colors, typeface and others. While there are very limited instances where the use of our Plesk Brand Assets are permitted, we are publishing these Brand Guidelines to assist you in properly using our Brand Assets in the exceptional cases. If in doubt, please reach out to [email protected].

Our logo

Our brand mascot

Typeface

Plesk logo usage

Clear space
Plesk logo needs to be visible in every application. To ensure this is always achieved, a minimum amount of “clear space” surrounding the logo has been specified. The clear space is determined by the x-height which equals the width of the logo line brand mark.
This space should always be free from graphics or text. It is acceptable and encouraged to give our logo more clear space than that of the x-height, should the space allow.

Square logo placement
When containing our logo inside a sqaure it should always be placed in the centre and scaled up until the left/right clearspace = the x-height.

Logo color
Wherever possible please use the primary positive or negative logo.
When it is not possible to use the primary logos please use the secondary positive or negative one colour logo variations.

Primary positive logo
Blue: c59 m7 y2 k0 or Black
For use on light backgrounds.

Primary positive logo
Blue: c59 m7 y2 k0 or White
For use on dark backgrounds.

Primary positive logo
For use on light backgrounds when the primary logo can not be used.

Primary positive logo
For use on dark backgrounds when the primary logo can not be used.

Incorrect logo usage
Our logo is valuable to us, and in order to build and sustain our brand recognition, the logo should not be changed in any way.
These are just a few examples of how not to use the logo.

Our brand mascot

Elvis Plesky

Meet Elvis Plesky, your all-in-one WebOps and DevOps geek. Graphically, Elvis was brought to us through an illustrative style that reflects the modern, flat design that represents the technology industry Plesk is part of.

Elvis Plesky is an intelligent, multi-tasking Octopus who uses all eight tentacles to manage many different server tasks and components in the background, so as to simplify the lives of Web Professionals. Elvis is also a friendly buddy to web agencies and helps them build, secure and run websites and applications. With Elvis around, you can finally focus on developing and designing great websites and applications, and stop worrying about operations and maintenance chores.

Typeface

Plesk typeface
An integral part of the Plesk brand is the typography we use to communicate with our customers. Our typeface reinforces the consistency of our brand. It provides enhanced readability and represents quality, simplicity, and ease of use for which Plesk is known.
Primary font: Lato